THE RESULTS
Polo Club is a Spanish fashion and lifestyle brand with a growing international eCommerce business. After a website migration, the focus had to move from the technical base to growth. Three months after the migration, traffic and visibility grew in every market.
+211%
Traffic in Poland
+175%
Traffic in Portugal
+75%
Visibility in Spain
The Challenge
After the migration, Polo Club needed to scale SEO in five markets without creating new technical debt, grow local demand and non-brand visibility, and combine central governance with local market priorities.
Our scope covered 5 markets: Spain, France, Italy, Poland and Portugal.
Each market had different demand and competition, so priorities had to be set market by market within one central model.
THE SOLUTION
We stabilised the migration, hreflang and canonical tags, and improved indexing and the international site structure. Then we built content and category roadmaps and prioritised non-brand growth in each market, managed through a multi-market governance model. Three months after the migration, non-brand clicks grew by +38% in France and +37% in Italy.
OUR APPROACH
001
Stabilise migration, hreflang and canonicals
002
Improve indexing and site structure
003
Content and category roadmaps
004
Multi-market governance
