THE RESULTS
In 2015 the popular Spanish fashion brand Bimba & Lola hired us to digitalise its business. The brand was very strong in its physical stores, but its online shop was still small and the digital team was very small. Organic growth reached +1,551% in 4 years.
+1,551%
Organic growth in 4 years
+230%
Organic sales
x1.8
Annual organic visits in 2 years
The Challenge
The brand was strong offline but small online. We had to build organic growth, launch paid search from zero and take the online shop to new countries.
Our scope covered Spain and the international digital roll-out to Germany, Portugal and France.
The online shop had to grow fast without a large in-house team, so priorities had to be clear from the start.
THE SOLUTION
We built the SEO strategy to grow organic traffic and sales, and created the Google Ads (then AdWords) account and campaigns from zero. Annual organic visits almost doubled in the first two years and organic sales grew by +230%. With the digital channels working in Spain, we supported the digital expansion into Germany, Portugal and France.
OUR APPROACH
001
Digital audit and growth plan
002
SEO for organic growth
003
Paid search from zero
004
International digital expansion
