THE RESULTS
La Sportiva is a leading footwear and apparel brand for mountaineering, climbing, hiking and skiing. When we took over the paid search campaigns of La Sportiva Europe, acquisition costs were too high and return on ad spend was too low. In five years, SEA became a profitable growth channel in every target market.
+313%
Revenue growth in 5 years
+154%
ROAS increase
-59%
CPA decrease
The Challenge
The goal was to grow the eCommerce of La Sportiva Europe in revenue and profitability. With a high CPA and a low ROAS, the channel could not scale. We needed a full-funnel SEA strategy to drive traffic, volume, revenue and ROAS at the same time.
Our scope covered 6 countries in the D-A-CH region, Italy, France and Spain.
Each market had a different level of brand awareness and competition. Growth had to happen in every market, not only in the core ones.
THE SOLUTION
We defined an international roll-out: the same process and tasks in every market, carried out locally. We did keyword research for each market, wrote new ad copies and A/B tested them, and improved ad quality and landing page relevance. We set budgets and a target CPA per market and optimised for both volume and ROAS. In the first 2 years, SEA revenue in the target markets grew by +86.4% with only +10% more investment, and over 5 years sales grew by +292%. These results earned the client’s trust, so we expanded into additional markets and later also started working on Social Ads.
OUR APPROACH
001
SEA audit per market
002
International roll-out plan
003
Budget and target CPA per market
004
Expand into new markets and channels
