THE RESULTS
La Munt is a young brand with low brand awareness. When we took over, the Google Ads account had a poor structure, low profitability and many inefficiencies. With +34% more investment, revenue grew by +93% and ROAS by +44%.
+93%
Revenue growth
+44%
ROAS increase
+563%
Revenue growth in Switzerland
The Challenge
The goal was to build market presence, grow revenue and reach a positive ROAS. Four things made this hard: low brand awareness, a very limited SEA budget, weak profitability and sales data, and a poorly structured Google Ads account from the previous management.
Our scope covered 4 countries in 2 languages: the D-A-CH region and Italy.
With little sales data and a small budget, every click had to count. Chasing volume would have wasted the budget.
THE SOLUTION
We restructured the campaigns to separate the markets and expanded into new networks, mainly Shopping. Instead of chasing volume, we focused on fewer but more relevant audiences: fewer clicks and impressions, but more relevant to the brand. During the year we tested bidding strategies, creative assets and campaign types. All four markets grew, with revenue up from +31% in Italy to +563% in Switzerland.
OUR APPROACH
001
Restructure the account by market
002
Expand into Shopping
003
Quality audiences over volume
004
Continuous testing
