THE RESULTS
In 2024 BigBuy needed to change the way it acquired new customers. Visibility and traffic were falling and PPC performance was weaker. By aligning SEO and PPC in one action plan, we grew organic visibility by +95% and qualified leads by +30%, while CPL fell by -12%.
+95%
Organic visibility
-12%
CPL
+30%
Qualified leads
The Challenge
BigBuy faced three problems at the same time: declining visibility and traffic, weak lead generation and conversion, and lower PPC performance.
Our scope covered 31 countries in 24 languages, including Spain, France, Germany, Italy, Portugal, Romania, the UK and the Netherlands.
As a B2B business, the goal was not more leads at any price, but more qualified leads at a lower cost.
THE SOLUTION
We implemented one combined SEO and PPC action plan. On the SEO side, we optimised the website, the technical set-up and the content, and created specific landing pages for lead generation following SEO and UX/UI guidelines. On the PPC side, we restructured the Google Ads campaigns, added new digital assets, personalised the messages for each audience segment with AI, ran multiple A/B tests and improved the power pairing strategy.
OUR APPROACH
001
One SEO and PPC action plan
002
Technical and content SEO
003
Landing pages for lead generation
004
Campaign restructure and A/B tests
