SEO Migrations and organic traffic recovery
Migrations are the highest-risk event in SEO: redirects missed, templates that lose parity, hreflang broken across markets, and months of visibility gone overnight. And when traffic falls, the hardest question is why. A manual action, an algorithm update, a technical fault and a botched migration all look alike from the outside. We protect performance through big changes, and recover it when it has already dropped.
Two ways we help
1. Planned migration. Changing platform, domain, architecture or your international structure? We handle preparation, SEO requirements, URL mapping and redirects, pre-launch testing, launch support and post-launch monitoring.
2. Existing performance loss. Traffic has dropped? We diagnose whether it is migration damage, a technical issue, a manual action or an algorithmic decline, then set corrective priorities, support implementation and monitor the recovery.
We are precise about causes: not every decline is a “penalty.” We separate manual actions, algorithm-related declines, technical problems and migration failures, because the fix for each is different.
What you get
- Migration risk assessment
- SEO requirements & specification
- Redirect mapping
- Pre-launch / launch checklist
- Recovery diagnosis
- Post-launch and recovery reporting
Proof
+128%
Polo Club
Shopify migration across 7 countries, organic visibility +128%, core-market traffic +119%, menswear +810%.
+350%
La Sportiva
CMS migration, +126% organic traffic immediately, +350% over the following years.
Recovered in 3 months
A European outdoor brand
A failed migration cut visibility by 99%; we recovered it and grew Top-10 rankings +582%.
Who implements what
Convertix produces the plan, the requirements and the redirect map, runs QA and monitoring, and directs the fix. Your developers and platform team implement the changes to a clear spec, we review and sign off at each stage so nothing slips through at launch.
Frequently asked questions
What can go wrong in an SEO migration?
Lost redirects, template and content parity gaps, broken hreflang, indexation drops, usually repeated across every market at once.
Can you recover traffic lost after a migration?
Yes; it is one of our specialisms. The first step is diagnosing exactly what was lost and why.
Is every traffic drop a Google penalty?
No. We distinguish manual actions, algorithm updates, technical faults and migration failures, the cause determines the fix.
How long does recovery take?
It depends on cause and severity; migration recoveries can move within months when diagnosed correctly.
Do you work before launch or only after?
Both, and before is far cheaper than after.
Which ecommerce platforms are you experts in?
Shopify above all, we are specialists in Shopify and Shopify Markets, including international Shopify migrations.
Do you migrate other ecommerce platforms too?
Yes. Ecommerce migrations are a core specialism, and besides Shopify we have particular experience with PrestaShop, Magento and WordPress.
What about lead-generation sites and specialist CMS?
For lead generation we work with specialist and enterprise systems including Drupal, TYPO3, FirstSpirit and custom-built CMS. Our team has delivered migrations across all of these platforms.
Can you recover a site hit by a Google Core Update?
Yes. Core updates reassess quality and relevance across a whole site; we diagnose what was devalued, content quality, intent match, site structure, E-E-A-T, and prioritise the fixes that recover and protect visibility.
What about Spam Updates and content-quality updates?
These target specific problems, thin or unhelpful content, scaled or low-value pages, and link spam. We identify what triggered the drop and remediate it, from content and link clean-up to removing anything that breaches Google’s guidelines.
Which industries have you handled Google penalties in?
Our penalty and algorithmic-recovery work spans ecommerce (fashion, sports & outdoor, health and nutrition), B2B and lead-generation businesses, across multiple markets.