THE RESULTS
Brooklyn Fitboxing is a leading company in fitboxing, a new and fast-growing sports discipline, with clubs in many countries. Growth had stalled with the in-house team. Since we took over, Meta became the best-performing channel and Black Friday 2023 was the best in the company’s history.
+300%
Sign-ups on Black Friday 2023 (Search & Social)
+500%
Conversion rate in Meta
-73%
Cost per result in Meta
The Challenge
The in-house team had reached a point of stability, but growth had stalled. Convertix was hired to grow further internationally with the same number of clubs.
Our scope covered Spain, Portugal, France, Germany and Italy across Paid Search (Google Ads, Bing Ads) and Paid Social (Meta, TikTok).
Spain was the core market and the starting point. The other markets needed better content and ad copies before they could follow.
THE SOLUTION
We first improved the overall health score of the Google Ads account, based on Google best practices. In Social, we improved the segmentation and structure of the account, then created new ad groups with new ads and creatives, including carousel and video formats. Impressions grew by +332% with only +10% more budget than the previous year, and historic sales records followed month after month in 2023. Once Spain performed well, we rolled out the same practices to the other markets.
OUR APPROACH
001
Improve account quality
002
Better segmentation and structure
003
New formats and creatives
004
Roll-out to international markets
