THE RESULTS
After the success of the SEA project, La Sportiva Europe wanted to grow its Social channel. We created the Social Ads campaigns from scratch and, after a successful proof of concept, expanded them across several markets. Social Ads now bring +15% additional revenue.
+15%
Additional revenue with Social Ads
+324%
Clicks
+193%
CTR
The Challenge
There were no Social Ads campaigns to build on. The new channel had to grow brand awareness and also contribute to revenue and ROAS, not only to reach.
Our scope covered Social Ads in the D-A-CH region, Italy, France and Spain.
Each market and each step of the buying journey needed its own audiences, ad types and formats.
THE SOLUTION
We set up a full-funnel strategy with a different audience for each step, based on buyer personas, and improved the marketing mix to increase brand awareness. Together with the client we defined the right ad types and formats for each market, helped the creative team improve ad quality and tested ad formats continuously. Sales campaigns focused on revenue and ROAS: purchases grew by +37% and revenue by +45%.
OUR APPROACH
001
Proof of concept
002
Buyer personas and audiences
003
Ad formats for every funnel step
004
Roll-out to more markets
