Dynafit

INTERNATIONALPAID MEDIASEA

With -10% investment, our SEA team grew Dynafit's revenue by +15% and ROAS by +27% across 5 countries in 12 months.

THE RESULTS

Dynafit is an international premium brand for mountain and endurance sports apparel and equipment. The previous agency had already built a strong base. In 12 months, we increased revenue by +15% and ROAS by +27% while reducing investment by -10%.

+15%

Revenue growth

+27%

ROAS increase

-10%

Investment

The Challenge

The goal was to increase market share by growing revenue and ROAS while reducing overall SEA investment. Because the previous agency had done a good job, expectations were high from day one.

Our scope covered 5 countries in 3 languages: the D-A-CH region, Italy and the US.

Profitability had to be managed by product, market and channel at the same time, and budget had to go where the potential was highest.

THE SOLUTION

We moved investment to the best-performing channels, markets and campaigns, and focused fully on performance campaigns. With data feed management tools we improved visibility and profitability at SKU level, so the most profitable products and categories got more exposure. We also activated new networks with lower competition and strong performance. All five markets grew: revenue from +4% in Germany to +42% in Italy, and ROAS from +20% in Germany to +74% in the US.