THE RESULTS
Our client, a travel insurance provider in Spain, wanted steady sales growth while keeping acquisition costs under control and building brand recognition. Revenue grew by +1,071% and ROAS by +287%, while investment grew by +202%.
+1,071%
Revenue growth
+287%
ROAS increase
+202%
Investment
The Challenge
The travel industry is seasonal and search is highly competitive. On top of that, the ad account was limited because it lacked the verification required for financial services.
Our scope covered Spain, in Spanish.
Until the verification was solved, the account could not reach its full potential, so this was the first priority.
THE SOLUTION
We completed the verification through Google’s external partner G2, so the brand could keep publishing ads. We improved measurement to help the algorithm, using different micro-conversions as campaign goals. We combined branding campaigns for visibility with performance campaigns, tested several campaign types, and optimised targeting, bidding and creatives in real time together with the client. Once the verification was solved, results improved strongly and stayed well above the previous level after the summer peak.
OUR APPROACH
001
Solve the account verification
002
Value-driven measurement
003
Balanced media mix
004
Real-time optimisation
