Q4 in a Digital Agency: Running Black Friday While Planning Next Year

While the world runs Black Friday and Christmas, we are already closing the strategies and budgets for next year. The quarter of multiplied chaos Q4 has always felt like the most chaotic quarter, and not only because of Black Friday and Christmas. While you run the most important campaigns of the year, you are also...

BrightonSEO 2025: From Rankings to AI Citations

Convertix sponsored a ticket for our Marketing Data Analyst, Lucía A. Sánchez H., to attend BrightonSEO in October 2025. After reviewing the talks and her notes, one simple idea stood out: measuring success only by rankings is no longer enough. Authority must be verifiable Authority is still the key, but AI has changed the rules....

20 Editions of Digital 1to1: Why We Keep Coming Back

Twenty participations at Digital 1to1, and 26 sponsorships across Alex Karnatowski’s companies. A nice anniversary, and a slightly unusual one. Since 2016 Alex has missed very few editions since 2016. He has met hundreds of people and brands, and made friendships that continue today. A special mention to Jordi Tomas, Allan Chung and Álvaro Butragueño:...

AI Hype vs. Reality: What Brands Really Said at the Club Ecommerce AI Dinner

The AI hype on LinkedIn is one thing. The reality brands live is something very different. A private dinner, an honest conversation Last week Alex Karnatowski attended the AI & Innovation Dinner in Madrid, organised by Club Ecommerce. It was a private event with leading brands and providers, where people spoke openly about what is...

Alex Karnatowski on the Jury of the Ecommerce Awards España 2025

Our CEO Alex Karnatowski was part of the jury of the Ecommerce Awards España 2025, organised by Marketing4eCommerce. The final gala took place at ICEX in Madrid and brought together leaders and leading companies from the Spanish digital sector. 374 entries from 189 companies This year’s edition received 374 entries from 189 companies. The level...

Is SEO Dead? Alex Karnatowski on AI Overviews in the Marketing4eCommerce Podcast

We keep hearing that “SEO is dead”. But is it true? In the latest episode of the Marketing4eCommerce podcast (Tertulias Summer Edition), Rubén Bastón brought together three experts to discuss it: Juan González Villa, CEO of USEO; Esther Checa, Global Innovation Director at t2ó; and our CEO, Alex Karnatowski. How AI changed the way we...

Three Times Bigger in Three Years: The Convertix Summer Party in Madrid

Convertix has tripled in size over the last three years. Last week we celebrated with a summer party in Madrid. A day to get to know each other better Days like this are a great way to get to know our colleagues better. Many of us work remotely, so not everyone could make it to...

8 SEO and AI Insights from Our Keynote at Digital 1to1 South Europe

At Digital 1to1 South Europe Edition, our CEO Alex Karnatowski gave a keynote on how AI is changing search. These are the eight main insights he shared. 1. AI will not kill SEO There are more than 40 types of SEO, and only a few of them feel a significant impact so far. On most...

Convertix at SEO On The Beach 2025: Sponsor, Learning and Community

While many of our clients and friends were enjoying a Friday afternoon off, our SEO team was at SEO On The Beach 2025 (#SOB25) in Spain, keeping up with the latest in search. For Convertix it was more than a day out of the office: we were there as one of the event’s sponsors. Why...

Convertix Ranked #6 Among the Best SEO Agencies in Spain

We launched our SEO services three years ago. Today, Convertix is ranked #6 among the best SEO agencies in Spain, and we are very proud of it. #6 in the Top 10 SEO Agencies in Spain Convertix ranked #6 in the “Top 10 SEO Agencies” category of the annual ranking of Spain’s top agencies by...

Convertix becomes a Google Premier Partner 2025!

    We are proud to announce that once again we form part of the distinctive club of Google Premier Partners. We are among the top 3% of Google Ads Agencies in Spain, joining only 2,874 agencies worldwide that are part of this program! Furthermore, we hold certifications in all five advertising networks of the...

How to recover from a Google core update

In this case, we’re focusing on how to get out of a Google penalty. To do this, we’ve achieved something that’s not easy: a brand dares to say that things were going badly for them and thus learn how to detect the problem and, above all, how to solve it. We’ll have with us Amelia...

SEO INSIGHTS

#Podcast based on BigBuy and Convertix Google Update recovery case study, including real case insights.  In the last #Podcast of Marketing4eCommerce (Viko Group) , moderated by the amazing Rubén Bastón Meira , Amelia Tovar Esteves , Digital Marketing Director at BigBuy, David Ruiz Sánchez, Head of SEO & Partner at Convertix, and Alex Karnatowski, Founder...

International SEO

International SEO What is the Ideal Domain Structure? nternational SEO is one of the most complex aspects of a global online strategy. Deciding how to structure your domain for international expansion can make or break your search engine rankings in new markets. In this article, we dive into insights from three SEO experts—Álex Karnatowski, Juan...

10 eCommerce Businesses Share Their Favorite Solutions from Digital 1to1

Introduction to Digital 1to1: A Hub for Innovation Digital 1to1 is a premier event in the world of eCommerce and digital marketing. It connects brands with potential partners and solutions tailored to their needs. Over two days, companies like Adidas, Sony, and many others met with various service providers in one-on-one sessions to discuss their...

Food 4 Future Event 2022

Convertix goes Greece

Convertix expands it’s services to Greece. The oldest Tour operator of Greece choses Convertix to grow digitally in international markets. 

Digital 1to1 – Spring Edition 2022

Convertix is proud to be a sponsor of Digital 1to1 – Spring Edition! 

Food 4 Future Sponsor

Digital Transformation Insights

The Impact of Digital Transformation in a Post-Pandemic World Digital transformation has accelerated dramatically since the onset of the COVID-19 pandemic. As businesses scrambled to maintain operations amidst lockdowns and shifting consumer habits, the need for robust digital infrastructure became clear. Now, as we transition into a new phase of global business, companies are not...

Voice Search Revolution

Voice will kill the keyboard in fewer years than expected Are companies ready for the voice revolution? Voice assistants are increasingly becoming a must for companies, given their increasing adoption by consumers. Are brands really prepared for the voice revolution? By 2020, 50% of online searchers will use voice , tools that are increasingly present in the...