While many of our clients and friends were enjoying a Friday afternoon off, our SEO team was at SEO On The Beach 2025 (#SOB25) in Spain, keeping up with the latest in search. For Convertix it was more than a day out of the office: we were there as one of the event’s sponsors.

Why we go to SEO On The Beach

SEO changes fast. Talks from leading SEO specialists, informal conversations with other agencies and time with the wider community help us test our own ideas and bring new ones back to our client work. Learning in shorts, on a beach, is a bonus.

Supporting the SEO community as a sponsor

Events like this exist because organisers and sponsors invest in them. We want to thank IKAUE, Iñaki Huerta and Sico de Andrés, their teams and collaborators for making the event happen. We were happy to share the stage with other agencies that support it, including VIVA! Conversion, Laika, acceseo, Making Science, Blinders Group, Dobleseo and Wanatop. It was also great to see our friends from LEOlytics again.

A team that enjoys learning together

Our SEO team took part in the SEO geeks t-shirt contest, followed the presentations from the sand and spent time with peers from across the industry. Being part of the community, and helping to keep it strong, is part of how we work.

What it means for our clients

Every event we attend feeds into the strategies we build for our clients. New ideas from the talks, ways of working from other teams and early signals of change in search all end up in our audits, roadmaps and recommendations.

Final thoughts

SEO is a community effort. We will keep supporting the events that make it stronger, and keep bringing what we learn back to our clients.