Case study

Salewa

From failed migration to 4 million turnover

Salewa was founded in 1935 in Munich, Germany. The Outdoor Brand is part of the OberAlp AG and provides clothing and supplies. The brand specializes in selling mountain sporting equipment, for activities such as hiking, skiing, ski touring or climbing. Salewa successfully focusses on developing lightweight products hoping to reach global expansion.

Before we were contacted in the year 2017, the expansion von the german-italian Brand failed. The aim at the time was to combine seven local internet domains into one international address. With the attempt Salewa lost 90% of the Organic Visibility and the Google Traffic.

Our Migration and international Growth Specialists managed to implement an advanced SEO System and were able to reach the recovery of visibility and traffic in just the first four months of the project. The organic traffic grew by 59% in between the first three years after the start of our joined project. In only two and a half years our team could succeed by having the ROAs of the Search Engine Advertisement (SEA) grow from -0.80 € to +11.23€.

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