Case study


The Brazilian company Havaianas has been selling flip-flops since 1962 and has reached an international presence. In Brazil, Havaianas dominates 80% of the market for rubber sandals. The brand is also the most popular worldwide, with over 252 million sold in over 100 countries, every year.

Havaiana is able to convey the Brazilian way of life and still produces every sandal in Brazil. With marketing actions, such as selling the shoes through Shops placed in vintage Vans, leaning on the beginnings of the sales strategy, Havaiana combines tradition with innovation.

The company is present in 30 countries and with six languages. Especially in the summer months, sales are very high. We achieved organic traffic growth of over 245% within the first year. In addition, we were able to increase conversions by 76% and at the same time reduce CPA by 43%.


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